MAP Policies

MAP (Minimum Advertising Pricing) policies are pricing thresholds approved by suppliers to advertise their products on online market places. Violation to these policies may result in warnings and restrictions, especially if supplier is enrolled in a MAP Management (MM) program.

UNFI is posting these Supplier MAP policies solely at the request of our suppliers.  Suppliers are unilaterally responsible for the tracking and monitoring of pricing by customers to its MAP policy.  The posting of these MAP policies does not constitute UNFI’s acceptance, agreement or endorsement of the terms and conditions of the MAP policies.  UNFI’s wholesale pricing, catalog pricing or other means of advertised pricing for our customers is not subject to the terms of any supplier MAP policy.

For a list of MAP Management enrollment suppliers please contact